Here are the Best Marketing Strategies for Real Estate Agents-Rick Carruth.
Please Note: You can jump to any section of the video by simply clicking on the time codes for each strategy.
Introduction:
From Rick Carruth:
The best marketing strategy for real estate agents. I want you to know that this is my life. This is real relationships are universal. What’s up? Everybody Ricky Carruth here.
Welcome back to my channel so today I want to get into the best marketing strategy for real estate agents, and this is how I built my business and a lot of you probably already know this strategy. But I’m gonna go through it again because hearing things over and over and over again is sometimes what actually helps you put it into action.
Marketing Plan:
So, let’s get into this marketing plan. This is something I am, very passionate about. I’ve, been in real estate for 17 years, I’ve sold over a hundred properties a year for the last five years going on six, I’m on track to do it this year as well, and this is what I’ve learned over my career as the very best strategy, and it’s even more relevant in today’s market. It’s even more relevant in today’s market because nobody’s, doing it.
Okay, we want to build a brand. We want to build an audience aka our database. And we want to make sure that this is a targeted audience well make sure that it is this.
All these are people who are the highest quality prospects that are gonna, buy and sell properties right, the kind of properties, the type of properties that we want to sell. Okay, we’re going to focus on these people.
These high quality prospects are unlimited, so you can grow and grow and grow and grow and grow forever. Okay as much work as you want to put in. It does not matter what the market does, closings happen every day right, so we’re gonna put in as much work as we possibly can to meet these people create these relationships. Build our brand right and every time one of them wants to buy or sell, or has someone that they know that wants to buy or sell they’re gonna come to you and let me just say not: all of them will always come to you.
We’re gonna lose some here and there no marketing strategy is going to collect every single deal right there’s, no strategy out there that’s gonna capture, every single prospect for you and a hundred percent you’re gonna get it alright.
And that’s is why so many agents are successful, because not one agent can do all the business. Different personalities, different timings, so on and so forth. But what you want to do is you want a strategy that’s gonna put you in the best position possible right, give you the best percentage, all right chance that you are gonna, get that business and that’s what we want to do – want to put ourselves in the best position possible, I think of it as this all right all the different prospects out there in your market or hats.
Marketing Strategy 1 – Putting Your Name in Many Hats
Okay, let’s, pretend like their hats, all right and we’re gonna put our name and as many hats as possible.
Aka begin maintain, create relationships with these people, so we’re, putting our name in so many hats right and there’s other agents names in those same hats right and when that person pulls the name out it may be yours.
It may not be right, but if you have your name in as many hats as you can possibly have right, you’re gonna win a lot of those deals, so that’s what want to do want to put our name in as many hats as possible.
Marketing Strategy 2 – Target Audience
So, let’s talk about the most efficient prospects. And let’s talk about our target audience! Okay!
We got to build our audience. It’s just like here on this YouTube channel with building your subscriber base, okay, it’s, the same exact thing.
Alright, people that subscribe, they saw you. They saw your name, they watch the video boom. They click subscribe. They know who you are now every video that you put out consistently. They start to get to know you more and more and more and more and before you know it, you have a brand built same thing with real estate.
We want to talk to as many people as we can right to create relationships. Okay, that’s them hitting that subscribe button, and then we want to hit them with content very consistently so that we can build that brand.
Marketing Strategy 3 – Getting Highest Quality Prospects
So, who are the highest quality prospects?
Who’s that audience want to go after it’s, property owners that own the type of property we want to sell?
Okay, if we want to sell property between three and six hundred thousand, then we’re, going to talk to just property owners that owned property between three and six hundred thousand.
If we want eight hundred to a million, we’re just going to talk to people on eight hundred to a million okay, and I think the secret is to find that sweet spot in your market. Okay, the sweet spot is somewhere close to.
Maybe a little higher than the average price point of your market, so it’s good to know what your average price point is in your market, so that you can kind of identify where the sweet spot is.
If the average price point your market, like my market, is three hundred and fifty thousand right now, okay, three 350 to 375 is your our average price point, so I stay in that 400 range.
Okay, that’s kind of where I focus in, is really anywhere from 300 to 500. It’s, kind of where my sweet spot is, and that’s. Where I put a lot of focus and that’s, where most of the deals are right and that’s, a really good price point to be in because those commissions are really good.
If you can have a more frequent Commission right at a really good rate at a five hundred thousand, a three or four hundred thousand dollar, you know deal, then that’s, really good than having just a few.
At a million a few. At two million right, I, like frequency, okay, I do eight to ten bills a month, and I want to do in that three to four hundred range. Eight to ten deals a month I don’t want to do one two million dollar deal a month.
I want to do eight to ten at five hundred thousand, so it’s really important to find that sweet spot in your market. Okay, once you’ve identified that we’re gonna identify some subdivisions, okay, some subdivisions that that are full of that price point of properties.
Marketing Strategy 4 – Handwritten Notes
Now what I like to do is go ahead and start sending them handwritten notes, postcard stuff, like that right, you can do that you, don’t have to do that, but I like to do that because it just it just adds another layer of what you’re doing and a little another layer of brand awareness right, so you can do the direct mail you don’t have to do the direct mail, but what you do have to do is you have to subscribe to red X, okay, red X, waves $ 150 startup fee for all my coaching members.
Okay, there’s; a link in the description of this video that’ll take you to Red X, where they waive the one hundred fifty dollar startup fee, and you can just start okay get geo leads geo leads is only fifty dollars a month.
Okay, it gives you two thousand phone numbers per month and what you do is, is you put the address any of the addresses within that subdivision in Red X and then click search and it finds all the property owners in that subdivisions phone numbers? Now you can just get GEO LEADS that’s $50, but what I also suggest is to get their dialer, so you can just click another button.
It just starts dialing them for you and you just sit on the phone and just start talking a property owner after pop down. Here you can make so many calls so quickly. Okay, now this is called circle prospecting.
Marketing Strategy 5 – Circle prospecting
Prospect me is something that no agent is doing every body’s calling expired leads. So when you call an expired lead, the expired lead saying you’re, the tenth agent that called me, and they’re already in a bad mood. Same thing with for sale by owners, right agents are hounding them, but no one is circle prospecting.
These people are not getting hounded. They’re very open to talking to an agent. They want to know what’s going on with the market and they’re very easy to talk to and to create a relationship with, and a lot of people say: oh well, that’s, long term business Rick.
Agents say I need business right now: no, there’s so much business. Now within these subdivisions, people are thinking about buying or selling they are also thinking about selling and upgrading. They are thinking about selling, thinking about relocating, thinking about buying investment properties down the road they’re thinking about selling an investment property down the road there’s, so much going on in the circle prospecting world and you can’t call them all.
Marketing Strategy 6 – Making Effective Phone Calls
You cannot call every property owner. Your area is completely unlimited, so these are really easy calls to make. I’m gonna put a link in the description of me. Making live calls to property owners.
Circle prospecting all right: I’ll put a couple of links in below this video, where I’m, making live calls, so you can see how it’s done also. My scripts are right there in the coaching program.
Just go download them all free. What we’re gonna do is we’re gonna, say: hey Mr. Johnson, hey? This is Ricky, Carruth the realtor of orange beach, how you doing cool! I’m enjoying the days and a gorgeous cool look.
I don’t wanna take up too much of your time, but a house around the corner, just sold didn’t know if there’s anything in the world, I could do for you. No, we’ll. Look as they’re, an agent you would work with.
If you were to do something know, will call look. I’m sure at some point in the future. You’re gonna do something right sure I’d, love the opportunity to work with you and that day comes. Would it be okay? If I stayed in touch with you cool what’s, your email address boom very natural.
I’ll, set it really fast right there for your benefit, but you’re gonna slow it down. You’re gonna make it your own. It’s, a real conversation. It really works again. Watch the videos of me making calls and you’ll kind of get it down right and then get to work.
Marketing Strategy 7 – Create Relationships
Create these relationships: these are the people that you want. This is a target audience. This is the most efficient prospects that you could possibly have, and this is why I don’t want you to buy leads, because this is fifty dollars for two thousand phone numbers where we’re spending, two or three hundred dollars for one lead that doesn’t even back.
This is a way that you can create your own leads that are better leads that already own the properties for so cheap it’s almost free. Now. What I want you to do with that? Email is, I want you to start sending weekly emails on the same day of the week forever.
I will also link a video below of my training of me, screenshotting, my computer, and doing my weekly email.
That way, you can do your email exactly like me, and I’ll even give you my template. Okay. So now we know what you need to circle prospect right. It’s unlimited.
We can do it forever right. We’re gonna use red X. We’re gonna get their emails. We’re gonna help them do deals if that’s what they want to do now, but we’re, not really worried if they want to do deals now.
Our job is to filter through the entire population, to find the people that want to work with us, and then we’re gonna build our business around those people and we’re gonna build our brand with this weekly email.
Okay, because they’re gonna get this consistently every single week. On the same day of the week forever, I’ve, been doing mine on Wednesdays every Wednesday, since 2007. Right never missed a Wednesday, and it’s literally the reason why I sell so much property now.
Marketing Strategy 8: Creating Custom Audience
Take these emails and create custom audience in Facebook and run Facebook and Instagram ads to the same people that are getting your weekly emails.
Now you are just adding another layer to your brand building strategy to those people that know you, like and trust. And what I’ll do there is I’ll make a video in the future about how to create that custom audience and kind of the types of ads that I run to those people So, I hope this helps you simplify your life and understand that this real estate marketing strategy does not have to be so complicated. You don’t have to have so much going on. And you have to spend a lot of money.
Marketing Strategy 9 – Creating a Database You Want
You could spend extraordinarily little money. You can be amazingly effective, very efficient and get the job done and create the database that you WANT versus a database full of people that will probably never call you back or never buy or sell, or what have you right?
I would rather have a lower number in my database of a concentrated group of people who own the type of property I want to sell and have talked to me and gave me their information voice to voice. A voice to voice is the reason why technology has not and will not replace real estate age. It’s. Mark my words on that.
Marketing Strategy 10 – 90 Days Action Plan
If you guys want to go and start the 90-day action plan, what I’m doing is when you complete the 90 day action plan. I do a phone call with you, so when you get done with the 90 day action plan email me, we’ll, set up a call so that I can talk to you about your specific situation and I’m gonna promote you to what I call Jim and Jim’s, get put into a separate Facebook group where I can now spend more time with you, because you show me that you’re willing to put the work in to get to the next Level – and I respect that – and I want to help those people, so if this video helped you please hit that like button hit the subscribe button, let me know what the world I can do for you comment below and let me know what videos you want me to make. I ‘ll, see you on the next video.
